THE POUND PROMO (Director's Cut)

When I was thinking about directing the very first commercial DVD for POUND FITNESS, I knew the Rock and Roll style of the creators needed to be front and center.  I wanted to create a promo video that captured the true heart of how POUND was born; from a passionate love of Rock and Roll.  I felt I needed to shoot in a space that was both intimate and vast.  It seemed as if all of the majestic recording studios in NYC had shut down.  After scouring the city, we finally found the old POWER STATION, now called Avatar studios.  Not only did this space host some of the biggest names in music over the past 30 years, but the warm, old-school wood panelling, 35-foot ceilings, and analog equipment in the booth all combined to make the perfect location to shoot both the promo as well as the dvd content.  At the end of the day, we were able to capture the feel of the POUND FITNESS brand and give the creators a commercial product they could be proud of. 

Director: RYAN KIPP

Director of Photography: ANDRES KARU


Producing Company: TRIGGER CREATIVE